SEO and GEO agency in Quebec Your business on Google and in AI answers
You know your trade. We help people find it through search optimization, useful content and clearer information for generative AI. Practical guidance for business owners, not just keyword reports.
Start with your business, not a keyword list
A contractor, a repair shop and a professional services firm need different customers. Before changing your website, we discuss your services, your locations and the enquiries you want to receive. That conversation helps us decide which pages need work and which questions deserve an answer.
LaFirme has worked on Quebec business websites since 2006. We support business owners with SEO and GEO, including experience optimizing content for generative AI answers and large language models (LLMs). The aim is to help the right people understand your services and discover your business.
Want to learn to do it yourself? Our SEO training is built for that.
Technical SEO
Check whether important pages can be crawled and indexed, then address speed, mobile display, site structure and relevant structured data.
Content and keywords
Start with your services and the questions customers ask. Write useful answers based on your experience, not a series of interchangeable keyword pages.
Local visibility and GEO
Keep business details and service areas consistent. Make your expertise clear to search engines and to generative AI systems that consult web sources.
Measurement and follow-up
Review indexing, search queries, visits and enquiries. Observe AI mentions across agreed questions without treating one answer as a permanent ranking.
SEO and GEO: two ways customers discover you
SEO helps search engines discover and rank your pages. It covers site structure, content, speed and local signals. A service page should explain what you offer, who it is for and where you work.
GEO means Generative Engine Optimization. It focuses on how your business and content may be understood, cited or suggested in an AI-generated answer. Customers can ask ChatGPT, Gemini or an answer engine to compare services before visiting a website.
Answers change with the tool, the question and the sources consulted. There is no fixed position equivalent to a Google results list. We work on clear, accessible and verifiable information without promising a citation or a first-place ranking.
What we work on for AI visibility
We check whether important pages are accessible to authorized crawlers and whether they explain your activity clearly. Service names, locations, contact details and business information should be consistent across your pages.
We organize content around real questions: when someone needs your service, how a project unfolds, what its limits are and how to contact you. Examples and sources matter more than repeating keywords. Relevant structured data can support a page, but cannot replace its content.
SEO fundamentals still matter. Google says its AI search features use the same foundations, with no special optimization required. We refer to its guidance on AI features and websites rather than recipes that claim to guarantee LLM visibility.
Content that sounds like your business
A longer page is not automatically a useful page. We look for what a visitor needs to make a decision: a service explanation, an example, an answer to a concern or the steps in an intervention. Your experience and your customers' questions are the starting point.
AI can help organize ideas and prepare a draft. It must not invent your projects, prices or commitments. Our approach includes checking facts, removing empty phrases and adapting the language to your business. When information is missing, we ask you rather than make it up.
For example, a WordPress maintenance page should explain what gets updated, how backups are handled and what happens if the site goes down. Calling it an “innovative, high-performance solution” answers none of those questions.
Following AI developments with a practical purpose
We follow changes in generative search, content tools and AI-assisted development. Our work in AI development informs this approach: understand the technology, then choose what actually helps your project.
A new tool does not mean your whole website needs rebuilding. We consider its relevance to your visibility, the reliability of the available information and the work involved before recommending a change.
How the work unfolds
1. Understand your situation
Review priority services, your market and the available data. A technical assessment helps distinguish access problems from gaps in content or visibility.
2. Set priorities
Choose the pages to improve, questions to address and links to strengthen. You know what is proposed and why before adding more pages.
3. Write and correct
Work on copy, titles, structure and the agreed technical changes. We validate business-specific information with you.
4. Observe and adjust
Review indexing, visitor search queries and enquiries. For GEO, observe mentions and sources across defined questions without mistaking one test for an established ranking.
Questions business owners ask us
Why does Google know my page but not index it?
Text length alone does not explain this. Technical access, duplication, internal links and usefulness can all matter. We review the Google Search Console status and the page before drawing conclusions. Adding text does not guarantee indexing.
Does GEO replace SEO?
No. Answer engines can use pages found through search engines. Accessible websites and useful content support both. We work on SEO and GEO together rather than treating them as alternatives.
Should we publish lots of AI-generated articles?
Not if they repeat existing information or say nothing specific about your business. Improving one important page with verified information is more useful than publishing ten interchangeable pages. Volume is not our starting point.
Can you work on our existing website?
Yes. We start with its condition and your goals. A website analysis can identify the corrections to prioritize. Our SEO training is another option if you want to handle some of the work yourself.
Let's discuss your SEO and GEO visibility
Share your website, your priority services and the customers you want to reach. We will start with your situation to discuss the work needed.
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